No Holidays for an Event Photographer:
Building Your Network through Opportunity

• Don't approach people with the offer unless you are close by and see that a group/family member is excluded from their picture-taking. More times than not, it's Mom, Dad, and Kids- That means mom or dad is taking picture and is not it the shot.
  
  
• Offer to take a group shot with their camera, then take one or more with yours. Chances are that they'll pick up on the fact that you're a professional by the gear you carry and the subtle nuances of how you work with a camera.
  
  
• Give their camera back and show them the shots you took on yours. If you're good, they'll certainly want your shots over their own camera shots.
  
  
• Dig in your pocket for your business card. Tell them to email you and that you'll send the photos to them. Wish them a pleasant day/evening and get back to your family/friends.

Do you see what you've accomplished in all of one minute? You've created rapport with a perfect stranger. Not only are you a nice guy/gal for taking the shot, you're giving them a free professional shot. They walk away with your card, the good feeling of your kind gesture, and looking forward to your email!

If you really take note to your surroundings, you'll quickly assess those who may be great paying customers down the road.

I use a family as the example, but what about a younger couple?

• How old are they?
• Did you notice if they're wearing wedding bands?
• Are their mannerisms similar to couples whom you've photographed for weddings or engagements?

Photography at its best is very social. Applying these general principles will quickly help you network with people that might have otherwise been out of your reach.

You have a skill, perhaps even a gift with photography. Use it to engage with people and your portfolio (and your bookings) will surely grow.

Happy Fourth!